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Management Team Steve Fife President & CEO

Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential.

Steve Fife likes to exceed expectations. And that might be putting it mildly. Because when it comes to his career and success, he definitely exceeds ours. Steve brings over three decades and a lot of financial leadership experience to LifeVantage where he uses big-picture strategic thinking and an in-the-weeds work ethic to create a healthy financial organization by focusing on delivering our growth strategy while creating value for customers, shareholders, and employees.

Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential. Before joining LifeVantage, he served as Chief Financial Officer and Chief Operating Officer at Evidera, Inc., a private equity sponsored professional services firm that provides outcomes research, market access, data analytics and epidemiology services to pharmaceutical companies. Prior to that, he worked as Chief Financial Officer for several publicly traded companies, including Active Power, Inc. and LECG. In addition, he served in several senior financial roles for Gilead Sciences, Amkor Technologies and JDS Uniphase. In other words, he’s really good at what he does. Steve is a Certified Public Accountant (inactive) in the State of California and holds a Bachelor of Science degree in Accounting from Brigham Young University.

Management Team Justin Rose Chief Sales and Marketing Officer

Justin has carved out a career building some of the most successful sales and marketing programs in the direct selling industry.

Justin Rose made his debut at the young age of 12 in the Little League World Series. From the little league field to the sales field, Justin has carved a career building some of the most successful sales and marketing programs in the direct selling industry. From sales development to field training and support, he’s driven by helping distributors reach their potential—a philosophy that usually involves one-on-one support and spending time in the field creating the type of incentives and promotions that drive growth. In short, he’s the exact leader sales teams want on their side. Justin received a B.A. in International Relations, Business Management from Brigham Young University.

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