What is the DSA Code of Ethics and what is its purpose?

The DSA Code of Ethics is the cornerstone of the Direct Selling Association’s (DSA) commitment to ethical business practices and consumer service.  It helps the DSA accomplish its mission which is, “To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.”  Look for the DSA Logo found at the bottom of each and every page at www.lifevantage.com.  It will take you to a page that will allow you to choose between the DSA website and access to the Code of Ethics, the DSA’s consumer site: www.directselling411.com, or to the DSA Code of Ethics Online vignettes found at www DSEF.org.

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