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What is the purpose of the Direct Selling Association (“DSA”) “Logo” on the website and what information can I access through it?

As a member company of the Direct Selling Association LifeVantage has the right to post the “DSA Logo” on our website at www.lifevantage.com. As a site visitor mouses over the Logo, they will see four (4) DSA related links that will give them access to specifically targeted DSA information. For instance, those clicking www.dsa.org will be taken directly to the Direct Selling Association’s home page. From there they can explore anything and everything about the association, its purpose, resources and services that it provides to member companies, member vendors and the public at large. Those visiting www.directselling411.com will see consumer oriented information about direct selling, even an FAQ section on the industry for shoppers and others discovering the industry at a distance or for the very first time. The link www.dsef.org introduces the visitor to, among other things, Code of Ethics vignettes that help demonstrate the purpose behind and the specific policies included in the DSA Code of Ethics. Lastly, the link www.dsa.org/codeofethics simply provides a copy of the “Code of Ethics.” Once there, the visitor can read the DSA Code of Ethics document for themselves.

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