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What is the last focus of the consent reached between the FTC v. Herbalife?

Ironically, the last focus of the Herbalife consent could be the most important. Important not by subject matter alone, but significant because it is the first focus of the FTC when it audits the activities of various direct selling companies.

Earnings and Lifestyle representations are generally plastered all over a company’s web site and thus the “low hanging” fruit for the FTC. A quick scan of the Internet with a glance into how a company holds itself out to the world tells the FTC all that it needs to know to take action against too many such companies. Fortunately, LifeVantage has been cautious from the beginning about overstating the money that can be made and the efforts needed to generate it by its established and prospective Independent Distributors. Go ahead take a look at our home page, then choose a competitors website and take a quick peek. Too many times the temptation to capture the wandering eyes of opportunity seekers is too great. A mansion here, large boat there or just money “falling from the sky,” all images of a “get-rich-quick” scheme rather than that of a legitimate business opportunity.

Our Purpose
All of us want to live longer—much, MUCH longer. But to reach that goal, we know people will first need to biohack both their physical and financial health.

That’s why we’ve combined cutting-edge research in the field of nutrigenomics with a powerful entrepreneurial vehicle.

We call it Life Activated.
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