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We hear a lot about what we can and cannot say about our tremendous LifeVantage products. We understand, too, that there are guidelines as to what we can say about the fabulous LifeVantage opportunity. Can you give us some specific examples as to what is appropriate when sharing “earnings” and “lifestyle” claims?

Certainly!  Section 8.3.3 – “Income Claims” of the LifeVantage Policies and Procedures outlines the requirements of when sharing the LifeVantage opportunity.  As to lifestyle claims, e.g., my LifeVantage business allowed me to buy a boat, quit my job, or purchase a new home, it states, “Independent Distributors may only make such claims if the following conditions are met:

1) The information must be accurate and not misleading; 2) The information must be based on their experience and actual compensation level, or be consistent with information in Company Support Materials.”  Hypothetical income examples used to explain the operation of the Compensation Plan “may be made to prospective Independent Distributors, so long as the Independent Distributor who uses such hypothetical examples makes clear to the prospective Independent Distributor(s) that such earnings are hypothetical.”  Remember, “when any compensation claim is made, Earnings, Lifestyle, Hypothetical, or otherwise, the Independent Distributor must simultaneously disclose in immediate proximity the most recent Average Income Statement prepared by the Company.”

 

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