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With the launch of our newest product, we’ve spoken a lot about the importance of Protandim NRF1 and Nrf2 Synergizers. The science behind our newest product is covered in detail in our five-part aging story published on the blog.
We encourage you to read all of that sciency goodness HERE.
But for those of you looking to build your business with Protandim NRF1 & Nrf2 Synergizers, we’ve compiled a list of things to keep in mind when promoting these amazing products.
When it comes to selling a product it’s important to sell the solution, not the product. The reason is because people buy solutions to their problems, not products. Therefore, you must show your prospective customers how your product meets their needs (instead of just trying to convince them of how great the product is).
According to Venture Accelerator Partners, these are the 5 steps to selling the solution (below each step you’ll find an example of how the information relates to LifeVantage):
1. Consider the customer’s pain points
First you must understand your potential customer’s problems and challenges.
LifeVantage: In this case, the person is likely trying to minimize the effects of aging (less energy, more aches, gray hair and wrinkles) and maintain health to promote a high quality of life with age.
2. Engage, then inform
The goal is to encourage your prospect to read and/or hear more about what you have to offer. Once they have gained interest, they will be more receptive to learning about what you have to offer.
LifeVantage: Using the new LV Share app, you can share out content from the blog that will help educate prospective customers about the LifeVantage offerings. This takes little work and is a great way to earn people’s interest. Once the prospect has perused the blog (and hopefully gained interest in the LV product offerings) they will be more engaged and receptive to your sales pitch.
3. Focus on solutions, not products
People do not buy products, they buy solutions to solve their problems. Therefore, focus on communicating how your offerings (in this case Protandim NRF1 & Nrf2 Synergizers) solve a problem your prospective customer faces.
LifeVantage: As was mentioned in number one, the customer is likely looking for a way to combat the unwanted effects of aging. But to be able to speak to the problem requires that you have a good understanding of the Protandim brand. In other words, you must know how the products work to solve the person’s problem. Here is what you need to know –
As a whole, the products within the Protandim brand work to promote healthy aging by supporting cell function throughout the lifespan.
Next, comes knowing how each product supports cell function –
- Protandim NRF1 Synergizer works to promote cell function by maintaining the health of mitochondria – a structure known as the power plant of the cell. It does so by stimulating mitochondrial biogenesis.
- Protandim Nrf2 Synergizer works to protect the body from oxidative stress, a major culprit of cellular damage. It does so by upregulating the production of antioxidant enzymes and other protective molecules.
Our Senior Vice President of Research and Development, Dr. Nathalie Chevreau gave an excellent analogy of how these two products work in concert during the Cyber Launch.
“Let me start by reminding you what the Nrf2 pathway is. It is like the guard dog always at your house. Nrf2 is a protein always present in the cells but is anchored to the cell until needed. When intruders come in, such as excess free radicals, the guard dog (aka the Nrf2 protein) goes to work. Nrf2 is released from its anchor and stimulates expression of genes that will make anti-oxidant and protective enzymes. Nrf2 is guarding your cells.
NRF1 is a different animal. It is not always present in the cells unlike the guard dog. Think of NRF1 as your mechanic. You call on him only when needed. The mechanic goes to work on your mitochondria which is the engine of the cells. The more mileage you put on your engine, the more repairs it needs. NRF1 is going help your cell make more mitochondria. Boosting the NRF1 protein is like rebuilding your engine or giving it a tune-up.”
4. Highlight your differences
Not only do you need to convince the prospect that they need a solution, you need to convince them that they need your You must make your solution stand out.
LifeVantage: This is where our unique value proposition comes into play, which in one word would be Nutrigenomics. LifeVantage uses specific nutrients to alter gene expression in such a way that it promotes cellular health, a key to healthy aging. So while other products provide more of a temporary solution (think of them like band-aids), the Protandim products provide a long term solution as they work to maintain the one thing that appears to be at the heart of the many unwanted changes associated with aging – disruption of cell function.
5. Sell the true value
Instead of monetizing the value of your offering, keep the focus on what it means to your customer. What is the value of solving your prospective customer’s problem?
LifeVantage: So if the person’s problem has to do with some aspect of aging, let’s say less energy/more aches, the value of taking Protandim in this case would be – feeling more invigorated and energized, accomplishing more tasks throughout the day, increased exercise tolerance…the list goes on. Bottom line, the value is that, in one way or another, the person is able to preserve his or her youthful vitality – something desired by many.
Our President and CEO Darren Jensen has repeatedly said that our goal as a company is to better the lives of a million people every year. With amazing, scientifically-validated products like Protandim NRF1 and Nrf2 Synergizer, you can easily help us to accomplish this objective. Just follow the steps above and be sure to have a grasp of how each product work. You’ll be surprised at how much this will help you grow your business.
And be sure to try Protandim NRF1 & Nrf2 Synergizers for yourself as there is no better way to convince someone of the products value than by sharing personal testimonials!