Feb. 15 Executive Message--Kirby Zenger, Chief Operating Officer

When you hear the announcement, "LifeVantage Announces Record-Setting Quarterly Financials," how does it make you feel as a distributor, shareholder, employee or consumer? I hope you feel a strong reassurance that the company you have aligned yourself with in these different ways has financial and marketing competencies.

We have always touted that the formation of this company had a breadth of experience on the corporate and field side that would deliver a very big message to the world about LifeVantage and its singular products. We continue to believe that the very best talent out there wants to be with LifeVantage. LifeVantage's message is getting bigger on every front. Our growth is the result of many amazing people.

In the beginning of our company we waded through some tenuous waters of financial instability. We knew we could push through those tough times. We did so with a firm resolve and belief, but there were very difficult days. Those difficult times brought with them financial disciplines and understanding that made us a better company. It sharpened our planning, forecasting and analysis. We know where the money goes and more importantly, what each expenditure returns to the company. Those tough times have made us a very smart company.

Today we are a company on an amazing path. We have stronger financials quarter over quarter. Our revenues are impressive. Our opportunities in new markets are increasingly significant. Our events seem to always exceed everyone's expectations. From the outside-in, this looks like the place to be. Looking out to our collective futures with this reassurance of fiscal responsibility to all who come to LifeVantage is calming and invigorating.

Thanks to you all, every distributor, employee, shareholder, vendor and customer, for your meaningful contribution to these wonderful announcements.

Enjoy 2012!!

Kirby Zenger, Chief Operating Officer