Burke Hedges, author of Who Stole the American Dream and Parable
of the Pipeline, is considered an icon in the network marketing
industry. He has built multi-million dollar network marketing
organizations and is a sought-after speaker and trainer on network
marketing, as well as the author of seven books that have sold over four
million copies worldwide and have been translated into 20 different
languages. LifeVantage
Corporation (OTCBB:LFVN), the maker of Protandim®,
today announced that Burke Hedges has joined the LifeVantage team as an
independent distributor.
Burke Hedges commented, "For 21 years, my specific area of expertise is
network marketing - I have built two multi-million dollar network
marketing organizations and speak internationally on the subject. I have
written seven books to educate, empower and equip distributors of the
industry with the knowledge and tools to build a successful and
profitable network marketing business. When I learned about the
LifeVantage opportunity, I was blown away by the life changing,
breakthrough science behind Protandim, which I believe will, without
question, create mass market appeal and demand for the product. It's not
another 'me too' product - it's backed by science. When I learned the
company was using the proven, word of mouth, viral network marketing
strategy to educate consumers about the product, I became unglued with
excitement. I've waited years for an opportunity with such explosive
growth potential like LifeVantage."
Hedges added, "Two other important factors weighed in my decision.
First, the mindset of people worldwide, especially those over age 30,
looking for solutions to slow down the aging process. Baby boomers, the
most influential and consuming generation in recent history are getting
older, and are seeking a product with the benefits of Protandim.
Secondly, millions of good, hard working people (old and young) have
been devastated by the recent economic tsunami and are looking for a way
out of their financial challenges. In my 21 year career, I've never seen
more people open to retooling their skills in order to resolve their
financial needs. There is no doubt that the LifeVantage home business
model may be the answer for millions of people's financial challenges,
and this has created a unique time sensitive opportunity for those who
understand the LifeVantage vision."
David Brown, LifeVantage President and CEO, said, "Burke Hedges is
considered to be a legend in the network marketing industry. He has a
track record of building incredible organizations, and he has consulted
for many of the top network marketing companies in the world. His
expertise and insight is sought after by countless organizations and
leaders. It is an honor to welcome Burke to the LifeVantage family."
About Burke Hedges
Burke Hedges is an author, teacher, lecturer on Entrepreneurship and
Network Marketing and has influenced millions of independent business
owners by equipping them with the knowledge, belief and skills to
realize their dreams in Network Marketing. He is a seasoned veteran,
expert and one of the most respected authors in the Network Marketing
industry with 21 years' experience. Early in his career, Burke built two
separate multi-million dollar Network Marketing Organizations. For the
past 15 years, Burke has concentrated his efforts as a trainer, speaker
and ambassador to the industry. He has written seven books, which have
sold over four million copies worldwide and have been translated into
more than 20 languages. Some of his best known books include The
Parable of the Pipeline; Who Stole the American Dream, You Inc.,
and Copy Cat Marketing 101. Burke lives in Tampa Bay, Florida
with his wife and five children.
About
Protandim®
Protandim® is a groundbreaking, clinically proven supplement
that provides a substantial benefit to help with the challenge of
healthy aging. This patented antioxidant therapy works in a very
different way than conventional foods such as red wine, oranges,
blueberries or other popular antioxidant supplements; as a result,
according to Dr. Joe McCord, is much more effective than those products
or foods in reducing oxidative stress. Protandim® works by
increasing the body's natural antioxidant protection at the cellular
level, triggering cells to produce naturally occurring protective
antioxidant enzymes such as superoxide dismutase (SOD), catalase, and
glutathione synthase. Dr. McCord is a pioneer scientist in the field of
oxidative stress and is on the Company's Board of Directors.
A peer-reviewed human study showed that after Protandim® was
taken for 30 consecutive days, the accumulation of lipid peroxidation
products (a biochemical marker of aging) was decreased by an average of
40%, although that reduction may be not be typical for all those who
consume the product. The study also reported that this important marker
of aging was decreased after taking Protandim® to the level
of a typical 20-year-old. Protandim® is currently the subject
of over 20 scientific studies at leading universities and research
facilities. For more information, please visit www.LifeVantage.com or contact Jan Strode (619) 890-4040 or Jean Golden (612) 385-2324.
About
LifeVantage Corporation
LifeVantage Corporation is a publicly traded (OTCBB:LFVN),
science-based, natural products company, dedicated to helping people
reach their health and wellness goals through science-based solutions to
oxidative stress. Founded in 2003 and based in San Diego, CA,
LifeVantage develops nutraceutical products, including Protandim®,
that leverage the company's expertise and that are intended to deliver
significant health benefits to consumers. For more information, visit www.LifeVantage.com or contact Jan Strode (619) 890-4040 or Jean Golden (612) 385-2324.
This press release contains forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on the
Company's current expectations and beliefs concerning future events
affecting the Company and involve known and unknown risks and
uncertainties including the risk that sales of our product may not
continue at the levels discussed in this press release. These risks and
uncertainties may cause the Company's actual results or outcomes to be
materially different from those anticipated and discussed herein. These
and other risk factors are discussed in greater detail in the Company's
Annual Report on Form 10-KSB for the year ended June 30, 2008, the
Company's Quarterly Report on Form 10-Q for the quarter ended March 31,
2009 and in other documents filed by the Company from time to time with
the Securities and Exchange Commission. The Company cautions investors
not to place undue reliance on the forward-looking statements contained
in this press release. All forward-looking statements are based on
information currently available to the Company, and the Company
undertakes no obligation to revise or update these forward-looking
statements.
Note to Editors: Contact Jan Strode at 619-890-4040 or Jean Golden at
612-385-2324 for interviews, photography, and other requests.
LifeVantage
Jan Strode, 619-890-4040
Jean Golden,
612-385-2324
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